| Timing
October
2, 2010 marks PEANUTS' 60th anniversary.
The
celebrations will commence Autumn 2009.
We expect an increase in commemorative products, retail
partnerships as well as escalated exposure broadcast media. 60 celebrities across a variety of disciplines will be signed
up to promote the 60th anniversary of PEANUTS. PEANUTS Diamond anniversary will culminate in Q4 2010.
The
creative elements of the campaign focus on the evolution of
the PEANUTS characters during the strip's 50 year run in a
"then and now" theme.
For
the first time ever, and for a limited time, Vintage PEANUTS
artwork will be made available for new sectors.
Why
PEANUTS?
PEANUTS
is an all-family brand appealing to kids and adults.
In
PEANUTS, Charles M. Schulz created a brand that has become
an international icon, with numerous milestones in the history
of modern popular culture. Charlie Brown kicking the football,
Linus and his blanket and Lucy leaning over Schroeder's piano
are images to which everyone can relate. Phrases such as "Security
Blanket" and "Good Grief" have become a part
of the global vernacular.
PEANUTS
has universal reach with strong licensing programmes. To name
a few:
Hallmark,
Gap, H&M and Urban Outfitters.
In
2009, Warner Home Video plans to release four re-mastered,
deluxe edition Peanuts specials with all new bonus features
and two re-mastered collections of Peanuts specials from the
1960s and 1970s.
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